Beat butter, granulated sugar, and brown sugar together until creamy and light, about 2-3 minutes. Add the eggs, vanilla, and food coloring, then beat again, scraping down the sides and bottom of the bowl.
3/4 cup salted butter, 3/4 cup light brown sugar, 3/4 cup granulated sugar, 2 large eggs, 2 teaspoons pure vanilla extract, 1 Tablespoon red liquid food coloring
Add the flour, cocoa powder, baking soda, and salt, mixing just until combined. Stir in chocolate chips.
2 1/4 cups all-purpose flour, 1/4 cup cocoa powder, 1 teaspoon baking soda, 1/4 teaspoon salt, 1 cup semisweet chocolate chips
I highly recommend you cover and chill the dough for 1 hour, as it has a tendency to be stickier than other doughs, thanks to the food coloring.
Preheat the oven to 350°F. Line two baking sheets with parchment paper.
Use a medium cookie scoop to scoop balls of cookie dough onto the parchment lined baking sheets, spacing them a couple inches apart so the cookies have room to spread. Bake for 10-12 minutes until set around the edges and the cookies are just starting to lose their glossy shine in the centers.
Immediately upon removing the cookies from the oven, press a few extra chocolate chips into the tops of each cookie for effect. Transfer to a wire cooling rack to cool completely.